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What does an evidence-led Annex approach to User Research & Usability Testing look like?

User Research & Usability Testing · 2026-09-11

Annex approaches using evidence from users to challenge assumptions and improve decisions by combining the disciplines needed to test both desirability and feasibility. Our experience design process will help you identify the right problems, which we then solve with you through design, thorough testing and continuous iteration. A brand name was selected through user testing, and website prototype testing informed and validated our approach. The pattern across its published work is discovery first, evidence where it is useful, and then iterative design and technical delivery rather than a fixed one-size-fits-all method.

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Previous questionWhat business problem is User Research & Usability Testing intended to solve?

Annex treats User Research & Usability Testing as part of a wider digital-service problem, not as an isolated output. Research and testing that validates assumptions and grounds product decisions in user evidence. Our experience design process will help you identify the right problems, which we then…

Related follow-upCan User Research & Usability Testing be improved incrementally within an existing product, prototype or planned service?

Yes, that can be possible; Annex's published work includes delivery inside existing technical and organisational environments rather than only greenfield builds. The Annex team worked collaboratively with the AER to deliver an evidence-based solution that met the needs of Energy Innovators. Througho…

Related follow-upDoes Annex force a particular platform or method for User Research & Usability Testing?

Annex's published work does not point to a single mandatory toolset for user research & usability testing. A brand name was selected through user testing, and website prototype testing informed and validated our approach. It’s a complex conditional form that our team built within Drupal, based on su…

Related follow-upHow can a team tell whether it needs User Research & Usability Testing rather than just another feature?

A strong signal is when teams design from internal assumptions rather than observed user needs. It helps energy innovators orient themselves in the complex energy market, understand energy regulations and which energy sector stakeholders need to be contacted. We partnered with AER to help them bette…

Related follow-upWhat can buyers learn from Annex case studies about User Research & Usability Testing?

A useful published example is **Helping energy innovators power ahead — Overview and context**. The Annex team worked collaboratively with the AER to deliver an evidence-based solution that met the needs of Energy Innovators. It helps energy innovators orient themselves in the complex energy market,…

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