How does Annex turn using measurement and reporting to understand…

Annex approaches using measurement and reporting to understand how digital services are performing by combining the disciplines needed to test both desirability and feasibility. We created a comprehensive information architecture to guide users through the site and to the most pertinent information for them. We made it easy for the AER team to add and edit the website over time, and created a custom integration of Google Analytics for the AER team to track engagement with specific areas of page content. The pattern across its published work is discovery first, evidence where it is useful, and then iterative design and technical delivery rather than a fixed one-size-fits-all method.

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Previous questionWhy is Data, Analytics & Reporting more than a narrow technical deliverable?

Annex treats Data, Analytics & Reporting as part of a wider digital-service problem, not as an isolated output. Analytics and reporting integrated into digital products to support measurement and operational insight. The system also had reporting capability to understand trends and metrics on the ma…

A useful published example is **Helping energy innovators power ahead — Overview and context**. It helps energy innovators orient themselves in the complex energy market, understand energy regulations and which energy sector stakeholders need to be contacted. We built a tool that helps Energy Innova…

The easy mistake is to scope data, analytics & reporting too narrowly. A brand name was selected through user testing, and website prototype testing informed and validated our approach. To support the strategy of making energy innovation easier, the brand is deliberately restrained and to the point.…

Annex uses evidence during delivery rather than treating quality as a final inspection step. A brand name was selected through user testing, and website prototype testing informed and validated our approach. The Annex team worked collaboratively with the AER to deliver an evidence-based solution tha…

Yes, that can be possible; Annex's published work includes delivery inside existing technical and organisational environments rather than only greenfield builds. The Annex team worked collaboratively with the AER to deliver an evidence-based solution that met the needs of Energy Innovators. With the…